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ECO Founder Reading List

Startups and Innovation

Lean startup

Crossing the chasm

Innovation and entrepreneurship

Innovators delimma

A whole new mind

How to create the next facebook

Zero to one

Great by Choice

the-e-myth-revisited-michael-gerber

Marketing and Sales

Permission Marketing Seth

Influence -

Pitch Anything - Oren Klaff

Purple Cow - by Seth Godin

No B.S. Direct Marketing -

Scientific Advertising - Claude Hopkins -

Tested Advertising Methods - John Caples

Breakthrough Advertising - Eugene Schwartz

Spin selling

Networking and Human Relationships

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emotional-intelligence

SOCIAL1688x2550

Leadership

tribes_01

Oneself

9781401301309_p0_v1_s260x420

Cleantech Specific

Infinte resource

clean tech nation

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